P2, Lesson 1

I learned a pretty hard lesson recently during my first campaign for P2. My client was Hawaiian Airlines, and my partner and I had been brainstorming and had four solid ideas we were happy with. As I discussed two blogposts ago, my skill with the bamboo tablet had not improved. However, I decided this campaign was the perfect opportunity to explore it, and I fully executed one of our concepts. Once I did, I was hooked on Wacom. Seriously. I was obsessed, and I executed another one of our ideas for that concept. My partner and I were really happy with how it turned out, but that was before we were told this concept wasn't strong enough. The worrying kicked in sometime after the realization that not only did we devote so much time to developing one idea, but we didn't entertain the possibility that there was a better one out there, AND we had two days to come up with four new concepts. Cue the multiple panic attacks; If I ever had a weakness, it's that when I stress, I stress a lot. Sometimes it's not always a bad thing though, because it motivates me. That's exactly what happened in the end, and my partner and I were able to show up at Friday's P2 class at the ungodly hour of 8am with four new concepts, all of which were stronger than what we had before. Moral of the story- don't get too attached to one idea; if you do, learn from it. Even though my attachment to this was to a fault, some good did come of it- I caught on quickly to the ways of the Wacom Tablet, and this is what it helped me create. (Copy credit goes to by my brilliant campaign partner/ copywriter, Joy Barnett)