Their Jarritos campaign caught my eye while browsing through the website because its all about introducing the brand and raising awareness, which is something I am currently working on in one of my campaigns for P2. It was really helpful to see a good example of how this can be done in a creative and effective way. I really admire GSD&M for their strategic and creative work, and believe this agency would be a great place for me to thrive and learn more about making incredible ads.
Tuesday, April 23, 2013
GSD&M Agency Spotlight
I can't go on an agency research binge and not talk about GSD&M. I pass the gorgeous building on all my frequent Whole Foods ventures, so the fact that working here means I get to live in Austin intrigued me enough to look into the agency more. I'd already done quite a bit of research when applying here for a summer internship (fingers crossed!) and was certain I could fit in here. Their clients include Southwest Airlines, Walgreens, Austin City Limits, and many more. Their work and the conceptual thinking behind it for these clients showed a great deal of creativity and initiative, two very important skills if you want to make it in this industry.
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