Tweet-a-Coffee

Post-twitter rant, I do think that Starbucks did an excellent job integrating this social media site into their recent digital campaign known as "Tweet a Coffee." This campaign, aimed at a broad audience of loyal Starbucks customers, particularly those between 15-30 that utilize twitter often, allows you to send anyone a $5 Starbucks giftcard through Twitter. The way it works is by users linking their Starbucks and Twitter accounts, then simply mention @tweetacoffee to send a gift card to whoever they want. The user also has the option to customize a message to be included with this. So the real question is, does it work? I'm sure I'm not the only person out there who is about to try and test it out, which I guess proves that it does.